In what has become Israel’s premier Pesach food drive, this year’s distribution by Tov V’Chesed saw its greatest effort to date as staff and volunteers wrapped up the season by delivering close to 1,200,000 pounds of food items to over 40,000 children of poor and impoverished families.

The costs of this initiative were covered by the generous donations made by Jewish communities around the world. In the weeks leading up to the distribution, tens of thousands of mailings were sent out to Tov V’Chesed supporters. The tremendous response enabled the organization’s largest effort to date.

This year, the organization set out on a mission to assist every family that reaches out for support. For years, the list of requesting families grew longer and longer and the organization’s leadership was unable to meet the demand. Rabbi Shisha shared that this feeling would gnaw at him throughout the Seder night and all of Pesach. This year, he was determined to see to it that no hungry child is left behind.

To that end, Tov V’Chesed significantly expanded its fundraising and logistics operations. A larger warehouse space was rented, more volunteers were enlisted to assist with packaging and delivering, and more effort was put into the fundraising operations. The results speak for themselves as thousands of families all over the holy land each received a delivery of 8-10 large boxes containing over 40 different food items. As the food distribution wrapped up, it was clear that Klal Yisroel came together to do Kimcha D’Pischa the right way, and brought Simchas Yom Tov to thousands of destitute families.